A new hybrid endurance race built around rowing instead of running. Full body, one hidden station, a live head to head decider nobody can train around.
Not a run with rowing bolted on. Rowing and SkiErg, rebuilt as a race.
Tap a card to see what makes each part hurt.
Full Body Engine
Ten machine legs thread the whole course, 8,000m combined. Rowing eight times, SkiErg twice. Never two stations back to back.
Real Cash
£68,000 guaranteed. £10,000 to first, men's and women's. Paid per athlete, even in team divisions.
Fours, Centred
Not doubles as an afterthought. Fours is the team format DRIVE is built around, alongside Solo and Doubles.
The course, in order.
One station hidden. The rest, laid bare.
Then straight into The Forge. No stopping to think about it.
Tap it. Go on.
The Forge
Engineered to break you. Built to be beaten together.
Tap to see the rep scheme
1000m row · 50 pull ups · 100 push ups · 150 air squats · 1000m row. Solo Pro carries a 10kg vest for the entire course, not just this.
Guaranteed. Split evenly across men's and women's Solo and Fours. Tap a category.
The top five men and top five women from Solo Pro go again, live, on stage. The Long Pull, a 2000m head to head, decides who actually takes it home.
Seven ways to race. One title.
Priced level with the category leader. A distinctive venue does the work a discount usually would.
Solo
from £165Race alone, against the whole field. Open (18 to 34) and Masters bands run for time. Solo Pro carries the weighted vest and feeds into The Long Pull.
Doubles
£165 ppTwo athletes, one shared course. Share the load across the rows and the stations however you want to split it.
Fours
£165 ppThe team format DRIVE is actually built around. Four athletes, one score, and a shot at £10,000 to first, paid per athlete.
Corporate Fours
EnquireBring your company. Built for workplace teams who want the format without the full open field pressure.
A one off venue. Not an exhibition hall.
10 April 2027, Tobacco Dock, London. A pilot field of 500, built at real category scale from day one, not a token launch.
Resident DJ
Carries the course all day, with a name DJ for a short, high impact closing set.
FORME at the finish
The official recovery partner runs the bar and recovery station for every finisher.
Closing party
Every finisher gets in. The race doesn't end at the line.
London first. Then the rest of the map.
Tap a year to see what it means.
Spring and autumn in London, proving the format, the crew and the day repeat before it travels anywhere. The first event is confirmed: 10 April 2027, Tobacco Dock.
Launch field: 500Before you ask.
A hybrid endurance race built around rowing instead of running, closing on a finisher hard enough to be worth talking about.
10 April 2027, Tobacco Dock, London. We're opening this to a small early access list before entries go public. Sign up and you'll hear first.
A final station drawn from a published pool. Trainable in principle. Nobody finds out which one until race morning, including you.
Yes. Doubles, Fours, and Corporate Fours all run. Fours is the format DRIVE is actually built around.
Entries aren't public yet. Get on the early access list and you'll be first in line when they open.
A small number of partner slots. Before this goes public.
If you see the fit, we want to hear from you.
Get the first word.
Entries, partner slots, and the first real course reveal, before anyone else.
Seven ways to be part of it.
DRIVE launches on 10 April 2027 at Tobacco Dock, London, with a guaranteed prize purse and a field sized to match the category leader's own launch scale. We're looking for a small number of partners to build this with us from the start, not join once it's already established.
Title Sponsor
Naming rights across the event, branding on every connected rower and the live leaderboard, first look at Season 1 data.
Prize Purse Sponsor
Naming rights to the guaranteed cash prize pool itself, the single most repeated line in every piece of press coverage DRIVE gets.
Apparel Partner
Race kit and podium wear, branding on every bib and weighted vest across the whole field.
Cold Recovery Partner
Branding across the cold plunge and cryo stations, free to every finisher.
Nutrition Partner
Branding across on-course fuelling and finish line food, in front of the full field and every spectator.
Timing & Data Partner Open
Powers the connected rowers and the live leaderboard for the full field.
Recovery Partner
The post-race alcoholic drink station at the finish line, filled by FORME, the UK's first functional alcohol brand.
Interested in partnering with DRIVE?
A small number of slots, before this goes public.
jack@drivetofinish.comHere's what's waiting at the finish line.
10 April 2027, Tobacco Dock, London. 500 athletes at launch. £68,000 guaranteed prize purse, split across Solo and Fours.
Finishing is only half of it.
Recovery, covered
Cold plunge and cryo stations at the finish, run by our Cold Recovery Partner. Free to every finisher.
The goody bag
Every finisher takes home a goody bag built by DRIVE's sponsors and partners. Fuel, recovery essentials, and a few surprises along the way.
The finishing drink
FORME, DRIVE's official Recovery Partner, pours the first drink after you cross the line. A low calorie, low sugar Vodka Soda or Tequila Soda, made for after a race like this, not before one.
The closing party
Every finisher gets in. So does anyone with a spectator ticket for the day, this isn't a finishers-only afterparty. Resident DJ all day, with a short, high impact closing set as evening comes in.
Be first when entries open.
Entries aren't open yet. Register your interest and we'll let you know the moment they are.